Scope of Work · Draft for review Prepared 1 September 2026 Term: September 2026 – September 2027
Twelve months of Pinnacle, online.
The proposed scope for building and running Pinnacle's presence, phase by phase. Written to be marked up: tick what fits, strike what doesn't, add what's missing. Once the scope is agreed we quote it accurately.
No figures in this document
How this works
Three things that hold for all twelve months.
Pinnacle owns everything. Every account, handle, password and asset is registered in Pinnacle's name from day one. NWV works through administrator access you grant and can withdraw at any time. Thirty days' notice ends the engagement and every login is confirmed returned.
Nothing goes out unapproved. Every post, script, presenter and location is signed off by Pinnacle before it is produced or published. One named approver on each side.
Activity rises with the projects. Light while the company is quiet, heavier as Houston breaks ground and Bali goes to market. Each phase below is a floor, not a ceiling, and is agreed together at the start of the quarter.
The scope
Four phases.
Two content streams throughout: Pinnacle Developments (US) and Pinnacle Bali · Project 001. Platforms: Instagram, Facebook and LinkedIn. No TikTok.
Phase 1 · Foundation
September – December 2026
Pinnacle Developments (US)1 post a month
Pinnacle Bali2 – 4 posts a month
Create the Pinnacle profiles on Instagram, Facebook and LinkedIn: handles secured, bios and imagery set, look-alike accounts reported, verification submitted where eligible.
The introduction post. A static post introducing Pinnacle Developments: company logo, one line on who Pinnacle is and where it builds.
Houston clips. The Houston villa film (produced under the separate production agreement) cut into short posts and Reels for the US stream.
Bali introduction. An introduction video and post for Project 001 · Bali, from the Bali film.
Brand basics for social. Typefaces, colours, post templates and the wording Pinnacle uses everywhere, so every post looks like the same company.
Posting calendar for the phase, approved in one sitting; comments on posts answered on Pinnacle's behalf.
SEO, groundwork only· not a priority this phase: the website checked for indexing, page titles and descriptions set so a search for Pinnacle Developments finds the real company, the social profiles linked from the site.
Phase 2 · Momentum
January – March 2027
Pinnacle Developments (US)2 – 3 posts a month
Pinnacle Bali4 – 6 posts a month
Houston site coverage begins. Drone and ground footage as clearing and groundwork progress, posted as milestone updates.
Bali progress and lifestyle content from the project renders and on-site footage supplied by Pinnacle Bali.
First scripted video: a narrated piece per stream, script and presenter approved by Pinnacle before filming.
Stories introduced, two to three days a week, from the same material.
Monthly report: what was published, how it performed, what comes next. One working call a month.
SEO, active: project pages and location pages on the website written so Houston and Bali searches find Pinnacle; Google Business profile set up.
Phase 3 · Build
April – June 2027
Pinnacle Developments (US)4 – 6 posts a month
Pinnacle Bali6 – 8 posts a month
Weekly Houston construction coverage as structures rise; real footage steadily replacing renderings.
Two scripted videos a month across the two streams: walkthroughs, the people behind the projects, the buyer's life in the finished home.
Buyer enquiry page. One page presenting the projects where buyers and brokers register interest, delivered to Pinnacle's named contact.
Engagement managed daily: comments and direct messages answered, enquiries routed the same day.
Stories four days a week.
Fortnightly working call, monthly report continues.
Phase 4 · The push
July – September 2027
Pinnacle Developments (US)6 – 8 posts a month
Pinnacle Bali8 – 12 posts a month
Launch pushes around off-plan releases and reservation windows, planned with Pinnacle's sales side.
Three to four scripted videos a month, including presenter-led walkarounds on site.
Broker and realtor outreach from the Pinnacle accounts, using the buyer enquiry page.
Stories five days a week; engagement managed daily.
Year-end review and the plan for the following twelve months, including any new projects folding into the same system.
What Pinnacle provides
One named approver per stream, replying within two working days
Renders, plans and project facts as they are updated
Site access for filming in Houston; on-site footage from Bali
Website logins and hosting details for the SEO work
Company documents where a platform asks for them (verification, handle claims)
Scoped separately when the time comes
Paid advertising (Meta) for off-plan sales, spend on Pinnacle's own ad account
Website redesign beyond the SEO and content work above
To confirm on your side: whether the US and Bali streams run from one set of Pinnacle accounts or two; the Houston groundbreaking date we plan site coverage around; and anything in the phases above you want moved earlier, later, or out.
For Pinnacle Developments Name · Title · Date
For New World Visions Trevelian Curry · COO · Date